About Wildash London

Founded in 2012 and based in Notting Hill, West London, Wildash London is a luxury home accessories brand built around a single obsession: sheepskin, done properly. What started as a passion for beautiful, ethically sourced sheepskin rugs has grown into a full lifestyle collection spanning throws, cushions, wearable shearling, personalised wooden height charts, and home textiles like Suzani throws and hammam towels. Every product is meant to carry a story, sourced from traceable European farmsteads and hand-finished in Britain. The brand leans hard into "hygge" living — cosy, textural, unhurried — while keeping sustainability and provenance at the centre of how it operates, rather than treating them as marketing add-ons.

Why People Choose Wildash London

• Genuine specialisation in sheepskin, not a generic homeware catalogue with sheepskin bolted on
• Traceable sourcing — sheepskins come from British and European farms as a natural byproduct of the food industry
• Design-led personalised pieces, like the laser-engraved wooden ruler height chart, that double as keepsake gifts
• Free UK standard delivery on orders over £50
• A loyalty programme (World of Wildash) plus a referral scheme that rewards both parties
• Over 650 customer reviews with a consistently high satisfaction rate, visible directly on product pages

Product Categories

• Sheepskin Rugs & Single Hides — British, Icelandic, and limited-edition rare-breed hides
• Sewn Sheepskin Rugs, Beanbags & Pouffes — larger pieced-together designs from offcuts
• Sheepskin Seat Pads & Cushions — including roundies for kitchen chairs and stools
• Wearable Sheepskin & Shearling — gilets, coats, gloves, and accessories
• Home Textiles — cashmere and wool throws, Suzani cushions, hammam towels, cotton bedcovers
• Personalised Home — wooden ruler height charts, coat racks, wooden swings, photo frames
• Nursery & Kids — baby sheepskins, blankets, and personalised height charts
• Gifts, Trinkets & Sheepskin Care — pom poms, ethical jewellery, and restorative sprays for existing sheepskin

Brand Highlights

• Sheepskins sourced exclusively from sheep raised on open land across the UK and Europe
• Tanneries located within the EU, compliant with strict environmental standards
• Zero-waste philosophy — offcuts from coat manufacturing are repurposed into sewn rugs and throws
• FSC-accredited British timber used for the signature height charts
• Active loyalty and referral programmes rewarding repeat customers
• A public stance against Black Friday discounting culture, explained on the brand's blog
• Transparent warning to customers about a fraudulent copycat site, showing active brand protection
• Strong social proof, with 650+ collected reviews spanning rugs, cushions, and care products

Customer Experience

Shopping with Wildash London feels personal rather than transactional — product pages read like notes from someone who actually knows sheepskin, and customer reviews frequently mention items arriving well-packaged and matching expectations. Delivery is straightforward, with free UK shipping above £50, and the brand offers a dedicated returns portal. Where hiccups do occur (as with any retailer), the reviews suggest the team follows up and resolves issues rather than going quiet.

Trust & Transparency

Wildash London operates as a registered UK company (Wildash London Ltd, Company No. 08112823) with a physical London address and published VAT number, which adds a layer of accountability many online-only brands lack. The site is upfront about a fraudulent copycat domain that previously impersonated the brand, and it maintains clear privacy, returns, and shipping policies. Reviews are collected and displayed openly, including occasional lower-rated or delivery-delay feedback, rather than only curated praise.

The People Behind the Products

Wildash London was built by founders who wanted to work directly with the source of their materials rather than through anonymous supply chains — the "Passionate About Provenance" ethos runs through every product description on the site. Over more than a decade, the brand has stayed narrowly focused on sheepskin and natural home textiles instead of chasing trend categories, which shows in the depth of the product range (single hides, sewn rugs, seat pads, wearables, care products) and in the technical detail given on tanning, sourcing, and finishing. That focus is backed by relationships with EU tanneries held to strict environmental standards and by a public willingness to publish both praise and criticism in customer reviews, which lends the brand's claims about quality and ethics more weight than a simple "we're sustainable" tagline would.

Best For / Strengths / Limitations / Use Cases

Best for: People furnishing a home in a cosy, natural-materials style, or shopping for a personalised keepsake gift (height charts, engraved pieces) for a birth, wedding, or anniversary.

Strengths: Deep specialisation in sheepskin quality and sourcing; strong personalisation options; active loyalty/referral perks; transparent company details.

Limitations: Niche product focus means it's not a one-stop shop for general home decor; genuine sheepskin pieces sit at a premium price point compared to synthetic alternatives; international shipping costs and delivery times can vary by region.

Use cases: Adding a statement rug or throw to a living room or bedroom, buying a lasting newborn or wedding gift, refreshing an existing sheepskin with a care spray, or sourcing wearable shearling for colder months.

Frequently Asked Questions

Is Wildash London a real, physical company? Yes. It's a registered UK company based in Notting Hill, West London, with a published company number and VAT registration.

Where do the sheepskins come from? They come from sheep raised on open land across the UK and Europe, sourced as a natural byproduct of the food industry, and tanned at EU-based tanneries.

Does Wildash London offer free shipping? Yes, UK orders over £50 qualify for free standard delivery; other shipping options and costs are outlined on the site's delivery page.

Can I personalise a product? Yes — items like the wooden ruler height chart can be engraved with custom text, making them popular as keepsake gifts.

Is there a loyalty or referral programme? Yes. The World of Wildash (WoW) loyalty scheme rewards points for purchases, and the referral programme gives both the referrer and their friend £5 to spend.

How do I care for a sheepskin rug? Wildash London sells a restorative spray designed to soften and refresh matted or aged sheepskin, alongside general care guidance on the site.

What's the returns policy? The brand provides a dedicated online returns portal along with published returns and refunds terms on its policy pages.

Is there a legitimate concern about fake Wildash websites? Yes — the brand has publicly flagged a fraudulent copycat domain that impersonated it, which has since been taken down; the only official site is www.wildash.london.

Affiliate Disclosure

This post contains affiliate links, including a link to Wildash London; if you make a purchase through this link, we may earn a commission at no additional cost to you: https://wildash.london?sca_ref=12124480.RRlXBHSeif