About 360 Wave Process (3WP)

360 Wave Process, also known as 3WP, is a hair care brand built around one of the most popular grooming trends for Black men: the 360 waves hairstyle. The brand focuses on the essential tools and products needed to start and maintain the wave pattern, including wave brushes in multiple bristle types, silky durags, and moisturizing hair butters and conditioners. What sets 3WP apart is its beginner-friendly approach — the brand pairs its product lineup with tutorial content showing exactly how to use each tool to "get waves on the sides," making it especially appealing to people who are just starting their wave journey rather than seasoned enthusiasts who already know their gear.

Why People Choose 360 Wave Process

• A focused product range built specifically around the 360 waves process, so there's no guesswork about what to buy
• Multiple brush options (soft, medium, hard, hybrid) to match different hair types and stages of the wave journey
• Silky durags designed to compress hair and lock in pattern overnight
• Bundled options like shampoo and conditioner sets for a more complete hair care routine
• Educational video content that walks beginners through the actual technique, not just the product
• Affordable price points that make it easy to try a full starter kit

Product Categories

• Wave Brushes – soft, medium, hard, and hybrid bristle brushes in various handle styles and colors
• Durags – silky durags in different colorways and patch designs for compression and pattern retention
• Hair Care Bundles – shampoo and moisture conditioner sets formulated to support healthy hair for the wave process
• Accessories – additional grooming items designed to round out a beginner's wave kit

Brand Highlights

• Brand identity built entirely around the 360 waves community and culture
• Wide selection of brush firmness levels to suit different hair textures, from fine to coarse
• Silky durag designs available in multiple colors and styles, including patterned editions
• Companion tutorial video content that pairs directly with the products being sold
• Active presence across Instagram, Facebook, X, and YouTube for community engagement
• Free shipping offered once a minimum cart value is reached
• Simple, no-frills Shopify storefront that makes browsing and checkout straightforward
• Regularly updated catalog with new colorways and bundle combinations

Customer Experience

The 3WP store is easy to navigate, with products organized clearly by type — brushes, durags, and hair care bundles. Pricing sits in an accessible range, making it simple to pick up a brush and durag together without a big spend. The brand leans into a casual, community-driven tone, encouraging customers to follow along on social media and YouTube for technique tips. Orders are typically prepared and handed off for shipping within a few business days of purchase.

Trust & Transparency

360 Wave Process operates a standard Shopify storefront with published shipping, refund, privacy, and terms of service policies available to all visitors. The shipping policy clearly states the free shipping threshold and gives a realistic window for when orders are typically dropped off for delivery. The brand is also transparent about its broader online presence, noting that this storefront connects to its main website and YouTube Shopping channel, which helps customers verify they're dealing with the genuine brand.

Why You Can Trust This Review

Experience: 3WP has built out a multi-product catalog spanning brushes, durags, and hair care bundles, reflecting ongoing experience serving the wave-grooming niche.

Expertise: The brand demonstrates niche expertise by offering brushes in distinct firmness levels and bristle types tailored to different hair textures and stages of the waving process, paired with instructional video content.

Authoritativeness: 3WP has cultivated a recognizable identity within the 360 waves community, with an active multi-platform social presence (Instagram, YouTube, X, Facebook) that reinforces its position as a go-to source for wave products.

Trustworthiness: The store maintains standard, published e-commerce policies covering shipping, refunds, privacy, and terms of service, and is upfront about its relationship to its main website and YouTube Shopping presence.

Best for / Strengths / Limitations / Use Cases

Best for: People who are new to the 360 waves process and want a simple starting kit of brush, durag, and hair care products.

Strengths: Focused niche catalog, multiple brush firmness options, affordable pricing, and tutorial content that pairs directly with the products.

Limitations: Product range is narrower than general hair care retailers, some items occasionally show as sold out, and the free shipping threshold requires a moderate cart size to unlock.

Use cases: Starting a 360 waves routine from scratch, replacing a worn-out wave brush, building a nightly durag rotation, or picking up a hair care bundle to support scalp and hair health during the waving process.

Frequently Asked Questions

What is 360 Wave Process (3WP)? It's a hair care brand focused on products for the 360 waves hairstyle, including wave brushes, durags, and hair care bundles.

Which brush should I start with as a beginner? The brand offers soft, medium, and hard brushes; beginners often start with a softer or medium brush and work toward firmer bristles as their hair adjusts to brushing.

Do durags actually help with the wave pattern? Yes, a silky durag is commonly used to compress the hair after brushing, helping lock the wave pattern in place, especially overnight.

Is there a minimum order for free shipping? Yes, orders that reach the published free shipping threshold qualify for free shipping at checkout.

How long does it take for orders to ship? Orders are generally handed off to the carrier within a few business days of being placed, according to the brand's shipping policy.

Are there tutorials on how to use the products? Yes, the brand shares video tutorials showing how to use its brushes and durags as part of a wave routine.

Can I buy hair care products along with brushes and durags? Yes, the catalog includes bundled shampoo and conditioner sets that can be purchased alongside brushes and durags.

Where can I find more from this brand? The brand maintains a presence on its main website as well as social platforms including Instagram, YouTube, Facebook, and X.

Affiliate Disclosure

This post contains affiliate links, including a link to 360 Wave Process, and we may earn a commission if you make a purchase through these links at no additional cost to you.