About Pure Romance

Pure Romance began in 1993 when Patty Brisben, a single mother and former pediatrician’s assistant from the Cincinnati area, started the company in the basement of her suburban home. What began as intimate, women-focused gatherings to talk openly about pleasure and relationships grew into one of the most recognized names in sexual wellness. Her son, Chris Cicchinelli, later joined as CEO and President, helping scale the brand while keeping its core focus on education and empowerment.

For more than 30 years Pure Romance has offered high-quality sex toys, lubricants, bath and body products, and relationship-enhancing items designed to make intimacy more enjoyable and less taboo. In 2023 the company shifted fully to a direct-to-consumer model, delivering products straight from its warehouse to customers. The brand’s mission remains clear: help people see sex as an essential, positive part of life rather than something to hide.

Why People Choose Pure Romance

• Long track record of focusing on education alongside products, not just sales
• Body-safe materials and quality-checked formulas for toys and liquids
• Discreet packaging and shipping that protects privacy
• Inclusive approach that welcomes individuals, couples, and all identities
• Strong emphasis on sexual health as part of overall wellness
• Transition to straightforward online shopping without multi-level marketing complexity

Product Categories

• Vibrators and solo toys (bullets, rabbits, wands, air-pulse stimulators, thrusting models)
• Couples’ toys and accessories (cock rings, dual-action vibes, strap-ons)
• Anal toys and beginners’ exploration items
• Lubricants and enhancements (water-based, silicone, hybrid, warming, flavored, fertility-friendly)
• Bath, body, and beauty (shave creams, body oils, shower gels, lotions, intimate wipes, deodorants)
• Lingerie, loungewear, and sensory play items
• Educational resources and wellness-focused collections

Brand Highlights

• Founded by a woman who wanted honest conversations about pleasure without shame
• Over three decades of experience in the sexual wellness space
• SHE+ Foundation (established 2005) has raised millions for women’s sexual health research and education
• Products made with high-quality, body-safe materials and regularly quality-checked
• Shifted to pure direct-to-consumer in 2023 for simpler customer access
• Strong commitment to LGBTQIA+ inclusion and community support
• Frequent product innovation, including app-controlled and air-pulse technology toys
• Free domestic ground shipping on orders $99+ and consistently discreet packaging

Customer Experience

Shopping with Pure Romance is designed to feel private and straightforward. Orders ship in plain brown boxes or bubble mailers with no product names or branding on the outside; the shipping label simply reads “PR, LLC.” Most orders process within a few business days, with free standard ground shipping available on qualifying purchases. The website offers clear product details, collections organized by need or preference, and customer reviews. Support is available for order questions, and the focus remains on helping people explore pleasure comfortably from the privacy of home.

Trust & Transparency

Pure Romance prioritizes clear communication about materials, ingredients, and shipping practices. Many lubricants carry FDA-cleared status for specific formulas, and the company stresses body-safe silicone and quality control. Privacy policies outline how personal data is handled, and packaging is deliberately unmarked. The brand openly shares its history, including the move away from the consultant-based model, and supports independent research through its foundation. Return and satisfaction guidelines are published, though hygiene rules apply to opened intimate products as expected in this category.

Real-World Experience

The brand has spent decades listening to customers’ questions about desire, comfort, aging, and relationships, then translating those conversations into products and educational content.

Practical Expertise

Formulas and designs draw on feedback from users and medical advisors connected to the SHE+ Foundation, with attention to pH balance, rewetting qualities, and material safety.

Industry Standing

Recognized as a long-standing player that helped normalize open discussion of sexual wellness through parties and later through direct retail, while sponsoring community events and research.

Reliability Factors

Consistent discreet shipping, transparent policies, quality-focused manufacturing claims, and a public non-profit arm dedicated to sexual health create a foundation of credibility for most shoppers.

Best for / Strengths / Limitations / Use cases

Best for

Individuals and couples looking for approachable, body-safe toys and lubricants with a wellness-first mindset, especially those who value privacy and educational framing.

Strengths

Deep product range across toys, lubes, and body care; strong privacy practices; long history of sex-positive messaging; foundation work that supports broader sexual health research.

Limitations

Some intimate products cannot be returned once opened for hygiene reasons; shipping times can vary; certain advanced or niche items may sell out during promotions.

Use cases

Everyday intimacy enhancement, exploring solo pleasure, introducing new sensations with a partner, self-care routines that include body products, or simply stocking reliable lubricants and beginners’ toys.

Frequently Asked Questions

Is Pure Romance still a multi-level marketing company?

No. Starting in 2023 the brand fully transitioned to a direct-to-consumer model. Products are now purchased online and shipped from the company’s warehouse.

Are the products body-safe?

Yes. Toys use body-safe silicone and other tested materials. Lubricants include water-based, silicone, and hybrid options, with several FDA-cleared formulas.

How discreet is the packaging?

Very. Orders arrive in plain brown boxes or padded mailers with no Pure Romance branding or product names visible. The return address shows only “PR, LLC.”

Does Pure Romance offer free shipping?

Standard ground shipping within the contiguous U.S. is free on orders of $99 or more. Lower-value orders and expedited options carry standard rates.

What is the SHE+ Foundation?

It is the non-profit founded by Patty Brisben in 2005 (originally the Patty Brisben Foundation). It advocates for, educates about, and funds research on women’s sexual health under the principle that sexual health is general health.

Can I return products?

Unopened items in original packaging may be eligible under the published return policy. Opened intimate products generally cannot be returned for hygiene reasons. Check the current shipping and returns page for details.

Are the products suitable for beginners?

Many items are designed with beginners in mind—simple vibrators, gentle lubricants, and clear product descriptions. Educational content on the site also helps new customers choose confidently.

Does Pure Romance ship internationally?

Yes, to a range of countries. Shipping rates, delivery times, and any local restrictions vary by destination; details appear at checkout.

Affiliate Disclosure

This overview contains affiliate links. If you purchase through the link provided, a commission may be earned at no extra cost to you.